I am the founder and "Chief Slay Officer" of EM Wigs, a black owned, online WigBoutique which started out in Guelph but also operates in Kitchener, Ontario. I am passionate about women looking good in their own way, feeling confident about themselves and improving the quality of lives of people around me. Before being a business owner, I am first a wife, mother, PhD. holder, and Science communicator.
EM Wigs started unofficially to test the market in 2017 after I discovered that no beauty store catered to the wig needs of women of color in the Guelph where I was having my PhD. but got registered in 2019 when we fully launched out.